Services Catered for You and Your Company
Gray Global Advisors is a full-service advisory firm that provides innovative industry focused strategic development and implementation services. Our practice and expertise is at the intersection of comprehensive global business consulting and government affairs strategies
Government Affairs Strategies
We believe that true government affairs representation requires the development and implementation of innovative strategies to meet public policy objectives. We have assembled a cadre of veteran policy professionals to provide multi-faceted solutions to best serve our clients’ needs. Their varied experiences interacting with government agencies, key Congressional leadership and committees, and relevant third party communities allow us to offer a complete and substantive range of government relations services. From strategy to implementation, our team provides solid advice and effective solutions as you pursue business interests both at home and abroad.
Our team has decades of experience working with key decision makers in both the government and corporate sectors and years more utilizing these interactions to help implement public policy campaigns. With each and every client, we take the time to understand their industry, business operations, and policy objectives to craft custom and highly effective solutions.
Our professionals frequently engage in work on behalf of our clients in cities, states, and municipalities nationwide, which allows us to develop campaigns at a regional level. We have a collective background rich in regional, state and local political and economic issues and understand how they impact the actions of governors, state legislators, and other key elected officials.
Our broad experience in international affairs enables us to promote the policy and business development of our clients across the globe. Our history of successfully implementing policy initiatives worldwide is extensive. We understand the political and regulatory issues affecting these policies and markets and we frequently interface with foreign governments. Our team routinely assists corporations, non-governmental organizations, and other for-profit and not-for-profit interests in navigating the political and regulatory landscape of foreign governments throughout the world.
Disciplines We Serve
- Appropriations
- Defense & Homeland Security
- Education
- Energy
- Financial Services
- Healthcare
- International Affairs & Trade
- Tax
- Transportation & Infrastructure
- Telecommunications
Business Advisory Services
Gray Global Advisors is a team of experienced professionals and innovative thinkers committed to achieving your business development objectives. As recognized experts across a wide range of industries, we can show you the hows, whys, and whens of growth and expansion so that you can focus on your company’s core business. We utilize our expertise in researching and developing business strategies and combine it with our ability to engage global government decision-makers, stakeholders, and C-Suite level business leaders to produce noticeable growth for our clients. Just think of our in-depth knowledge as a shortcut to help you more quickly and efficiently operate on a global level and therefore reach your bottom line: profit and value optimization.
Our team recognizes that new clients require new solutions and we offer a wide range of a la carte services to get the job done. Thanks to our diverse and experienced backgrounds, we can look at the whole picture—investigating from all angles and addressing all issues, ensuring that your plan is truly comprehensive. We assess each client’s needs on an individual basis and work to develop the most cost-effective and efficient strategy to realize emerging business opportunities and maximize end results. Our only mission is to provide the highest level of professional service while maintaining our values of integrity and excellence. Gray Global Advisors works in partnership with some of the world’s leading financial institutions and Fortune 500 corporations, as well as medium and small business enterprises worldwide, providing the following services.
Gray Global Advisors has a considerable reputation for working with clients to remove obstacles and secure avenues for successful agreements in some of the most difficult global investment climates.
Our services include
- Market Analysis
- Due Diligence
- Joint Venture Partnerships & Development
- Transaction Support
- Entry & Exit Strategies
Gray Global Advisors supports clients with targeted analysis involving intricate market details to help our clients navigate and prosper. We work with our clients to review opportunities for long and short-term manageable growth by delivering
- Investment Environment Analysis
- Market Entry Strategy Development and Implementation
- Key Decision-maker and key Stakeholder Identification and Engagement
We work at the crossroads of the government, corporate, and civic communities to identify common interests and structure lasting partnerships between global businesses, domestic and foreign governments, associations, non-governmental organizations, and non-profit entities. We work to establish meaningful unions that align policy and the economic objectives of all parties.
Communications
GGA Communications offers a full array of services within the marketing communication spectrum starting from the establishment of your brand strategy and architecture to developing your key messages to deploying that message across key owned and operated platforms, including digital media. We believe it is equally important to articulate your brand position and message in a compelling way but to also deliver that message to the right audience at the right time and place.
The GGA Communications team is comprised of brand and communication experts with decades of experience with Madison Avenue firms as well as highly nimble and creative boutique agencies. An international team that is majority minority, we also have in-depth experience with multicultural and global marketing & media.
The GGA Communications team is adept at developing a long-term plan for the development of a successful brand. We ensure that a well-defined and executed brand strategy affects all aspects of a business and is well connected to consumer needs, emotions and competitive environments.
Specifically, this includes the following development areas
- Brand Strategy & Planning
- Brand Positioning
- Brand Proposition Development
- Brand Architecture Strategy
- Brand Portfolio Analysis
- Brand Identity
Before the development and deployment of your creative message it is crucially important to develop a plan of action to help your business reach its target audience in a way that meets your company objectives. The GGA team is expert at having an in depth understanding of target audiences (particularly multicultural communities) and to developing unique strategies on how to reach them in all forms of communication mediums, including digital.
Our expertise includes
- Building / Up-Leveling Media Strategy
- Landscape & Competitive Assesments
- Testing Frameworks
- Media Data & Tech Recommendations
The GGA Team has years of experience with Digital Marketing & Media, developing Digital media Campaigns that help our clients grow their audience, increase engagement and amplify their message online.
Our services include
- Building / Up-Leveling Overall Digital Marketing Strategy
- Persona / Target Audience Assessments or Development
- Digital Ecosystem Mapping Path to Purchase / Consumer Journey Development
- Creative Idea Development
- Campaign Execution & Ongoing Social Media Management
- Campaign Measurement & Analytics
The GGA Communications team is also expert at providing recommendations on how to optimize Digital frameworks to ensure that Clients have more effective campaign results going forward.
These services include
- Audit of Existing Digital Platform & Search Accounts
- Campaign Optimization Recommendation
- Revised Campaigns to Match Aligned New Strategy
- Launch Implementation Execution & Ongoing Maintenance
Expert Advisory Services for You
Contact us today to learn more about our industry-focused strategic development and implementation services.
